AI is a new technology that has been taking over the market. It proves to be very competitive and can help make your business well-known and profitable. However, AI is also very controversial since it heavily impacts the environment and employment rates. This means that younger generations protest against overusing it. So, what middle line can you take? To prove that this argument is not just assertions, an example is provided below:
– Duolingo → This is an education app; it is mainly used to learn languages
– Duolingo has laid off many workers to automate the app with AI, information taken from The Verge
For example, in healthcare, patients are highly sensitive to trust. A clinic in Mumbai with 80 detailed, genuine reviews describing patient experiences often attracts more patients than a clinic with 300 generic reviews that lack authenticity. People relate to real stories, not just numbers.
“Duolingo will ‘gradually stop using contractors to do work that AI can handle,’ according to an all-hands email sent by cofounder and CEO Luis Von Ahn, announcing that the company will be ‘AI-first.’ The email was posted on Duolingo’s LinkedIn account.”
This announcement raised many questions among users, which risked a decrease in usership. Younger generations chose to stop using Duolingo. This business move, therefore, was very risky and caused users to lose trust.
(The usership has also not increased significantly since then compared to earlier years of growth, but a direct link cannot be made.)
Using AI to automate certain parts of a business is a key part of helping your business stand out because of efficiency and cost reductions. However, as shown in the last example, it can also make users lose trust in your business. This can be unfavorable for your business.
This is why using AI responsibly is very important to maintain authenticity. Automating pictures, websites, and text with AI can make your business lose authenticity.
